Media

Ad Buying: The Process of Purchasing Advertising Space and Time
An in-depth exploration of Ad Buying, encompassing the methods, types, historical context, and practical considerations in the advertising industry.
Aspect Ratio: Width-to-Height Ratio of Displays and Images
An in-depth exploration of Aspect Ratio, its significance, common types, historical context, and applications across different fields.
Audio Blog: An Exploration of Audio-Centric Blogging
Audio blogs are a unique form of blogging that primarily feature audio content, offering an alternative to text-based blogs.
Blu-ray Disc: High-Definition Optical Disc Format
A comprehensive guide to Blu-ray Discs, including historical context, technical specifications, applications, and comparisons with other formats.
Blu-ray Discs: High-Capacity Optical Media
Blu-ray Discs represent a significant advancement in optical media technology, capable of holding as much as 25 GB of data on a single-layer disc. This entry explores their definition, types, uses, and historical context.
Clamshell Case: Packaging for Small Electronics and Media
A detailed exploration of clamshell cases, their history, types, and applications in packaging smaller electronics and media products.
Closed Captioning: Accessibility in Media
An in-depth exploration of closed captioning, its historical context, types, key events, importance, examples, related terms, and more.
Compact Disc (CD): An Overview
An earlier form of optical media with a storage capacity of about 700 MB, revolutionizing data storage and music distribution.
Copy: A Reproduction of an Original Item
Comprehensive overview of 'Copy' as a term used in various contexts including its definition, types, examples, historical context, and more.
Creative Director: Leading the Creative Aspects of Advertising Campaigns
A comprehensive guide to the role of a Creative Director, including historical context, types, key responsibilities, examples, related terms, and more.
Digital Media: Media Content Delivered via Digital Means
Digital Media encompasses media content that is delivered via the internet or other electronic means, utilizing digital codes and systems.
Digital Television (DTV): Revolution in Broadcasting
Digital Television (DTV) involves transmitting television signals using digital encoding, enabling enhanced picture and sound quality, interactivity, and more efficient use of broadcast spectrum.
Docudrama: Blending Facts with Fiction
A comprehensive guide to the docudrama format, including its history, types, key events, and relevance in media.
Editing: Process of Modifying Media and Written Content
Editing involves modifying and revising media and written content. It is a broad term that encompasses several stages and techniques to enhance clarity, accuracy, coherence, and overall quality.
Flash News: Quick, Sudden Updates on Important Events
An in-depth look at Flash News, its historical context, types, key events, importance, and examples. Learn about how flash news updates impact society and media.
High-Definition Television (HDTV): An Advanced Viewing Experience
High-Definition Television (HDTV) refers to television systems that provide higher resolution compared to traditional standard-definition TV systems. This entry explores the historical context, types, key events, technical details, importance, applications, and more.
Hypes: Intense and Rapid Publicity or Promotion
Hypes involve intense and rapid publicity or promotion of products, services, or events, often generating significant attention and excitement.
Industry Publications: A Comprehensive Guide
An in-depth look into industry publications, including trade magazines, newsletters, and online portals. Explore their historical context, importance, types, and more.
Investigative Journalism: Uncovering the Truth Behind Complex Issues
Investigative Journalism involves deep, thorough research into complex issues to uncover the truth, often emphasizing a critical viewpoint towards those in power.
LaserDisc: An Early Form of Optical Disc Used Primarily for Video
An exploration of the LaserDisc, its history, types, key events, technological aspects, importance, and lasting impact on home entertainment and media storage.
Live Streaming: Real-Time Online Broadcasting
Exploring the nuances of live streaming, from its historical context to its modern applications, including types, key events, technological aspects, and its importance in the digital age.
Media Mix: Comprehensive Overview
The combination of various advertising channels such as TV, radio, print, and digital used to achieve marketing objectives.
Mockumentary: Blending Fact with Fiction
A mockumentary mimics the documentary format but with fictional content, often for comedic or satirical effect.
Narrowcasting: Targeted Communication
Narrowcasting targets a specific audience segment rather than the general public. Examples include specialized cable channels and online streams.
News Agency: An Overview
An organization that gathers and compiles news stories to distribute to subscribing news outlets.
News Update: Detailed Information Dissemination
A news update provides detailed information, often at regular intervals, surpassing a bulletin in depth and frequency.
News Wire: Real-Time News Updates
A service that provides real-time news updates to subscribing organizations, essential for staying current on events.
Nihon Keizai Shimbun (Nikkei): A Major Japanese Financial Newspaper
Nihon Keizai Shimbun, often referred to as Nikkei, is one of Japan's most prominent financial newspapers, offering comprehensive coverage of the economy, markets, and corporate news.
Over-The-Top (OTT): Services Delivered Over the Internet
Comprehensive analysis of OTT services, including historical context, key events, types, importance, applicability, examples, related terms, and FAQs.
Periodical: A Comprehensive Overview
An in-depth exploration of periodicals, including their history, types, key events, importance, and applicability.
Podcasting: Distributing Audio Content On-Demand
Podcasting involves distributing audio content via the internet, typically as a series. Unlike traditional broadcasting, listeners can download or stream episodes on-demand.
Posts: User-Created Content
An in-depth exploration of posts—content created and shared by users, including articles, blog posts, photos, and videos.
Publicist: Expert in Media Coverage and Public Appearances
A comprehensive definition of a publicist, who focuses on garnering media coverage and organizing public appearances without necessarily involving merchandise exchanges.
Readership: Total Number of People Who Read a Publication
Readership refers to the total number of people who engage with a publication, including both primary readers and pass-along readers who access the content indirectly.
Run-of-Schedule (ROS): Flexible Advertising Spot
Run-of-Schedule (ROS) refers to advertising spots that can air at any time, providing advertisers with flexibility and often lower costs.
Splice: Joining Two Segments Together
The term 'splice' refers to the act of joining two segments together, commonly used in contexts such as film, electronic media, and other materials.
Splicing: Joining Materials Together
An in-depth look into the practice of splicing, focusing on joining pieces of media such as film or audio, its historical context, types, methods, importance, and applications.
Sponsored Content: Paid Advertising Content
Sponsored content is a form of advertising where the advertiser pays for their product or service to be promoted within content that appears similar to the editorial content of the publication or website.
Streaming Services: Online Platforms Delivering Video Content On Demand
Comprehensive exploration of streaming services, their historical context, types, key events, technical models, importance, applicability, and examples.
Time-shifting: Recording Content to Watch at a Later Time
Comprehensive coverage of Time-shifting, including historical context, types, key events, detailed explanations, importance, examples, and related terms.
Ultra High Definition (UHD): High-Resolution Standards like 4K and 8K
Explore the high-resolution standards of Ultra High Definition (UHD) including 4K and 8K, their historical context, applications, and impact on technology and media.
VOD: Pre-recorded videos available at any time
An extensive examination of Video on Demand (VOD), its historical context, categories, significance, and related aspects.
American Business Media: Business-to-Business Research and Communication
American Business Media, founded in 1906, specializes in business-to-business research and encourages advancements in business communication research.
Bloomberg LP: Comprehensive Financial Services
Bloomberg LP is a major business and financial news broadcaster, known for offering various services including interactive TV, telephone news services, a personal finance magazine, books, and radio and television broadcasts.
Commercial: Advertising Messages on Television or Radio
A comprehensive guide to understanding commercials—broadcast advertising messages—designed creatively using words, sound, and music for radio, plus sight and motion for television.
Cut: Multifaceted Term with Various Applications
The term 'cut' has multiple meanings and applications, ranging from film production to electronic media editing. Explore the nuances of 'cut' in different contexts.
Gross Billing: Definition and Context
Comprehensive explanation on the definition, types, applications, and considerations of Gross Billing in advertising and communications.
HYPE: Special Promotional Activities in Broadcasting
HYPE in broadcasting refers to special promotional activities presented by a station or network to attract a large audience and generate higher audience ratings for specific periods.
Masthead: Definition and Meaning
The term 'masthead' in print media refers to both the name of a publication displayed at the top of the first page and a specific section detailing key information about the publication.
Press Kit: Comprehensive Package of Prepared Materials for the Press
A press kit is a set of prepared press releases and related materials given to the press for general dissemination. It provides an official statement or view regarding a newsworthy event.
Prize Broker: Arranger of Barter Exchanges for Broadcast Time
A Prize Broker facilitates the exchange of merchandise for free broadcast time or publicity plugs on radio or television shows, often working with game shows.
Run of Schedule (ROS) Advertising: Flexible Ad Placement
A comprehensive guide to Run of Schedule (ROS) advertising, explaining how advertising time is allocated in broadcast schedules, the benefits, considerations, and pricing structures involved.
Streaming: Real-Time Audio and Video Delivery
An in-depth look at the concept, technology, and applications of streaming, which delivers audio and video signals in real time, allowing content to be played without waiting for the entire file to be downloaded.
Tabloid: Compact and Content-Rich Newspapers
A comprehensive overview of tabloid newspapers, their unique characteristics, dimensions, and their role in modern media.
Total Paid: Circulation of Periodicals
An in-depth look at the paid circulation metrics of periodicals including components like subscriptions, newsstand sales, and graced copies, according to audit bureau regulations.

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