A watermark is a faint design that appears in the background of a page, typically used for security or branding purposes.
A logo is a unique design, symbol, or other special representation of a company name, publishing house, broadcast network, or other organization, used as a trademark.
Comprehensive coverage of logotype: definition, significance, examples, historical context, and related terms.
Explore the concept of Share of Mind, its importance in marketing, and its association with Brand Association.
A comprehensive guide to understanding brand personality, its implications in marketing, how it shapes consumer perceptions, and specific examples from well-known brands.
