Business Analytics

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August 31, 2024 4 min read Definitions
Category Development Index (CDI): Evaluating Market Performance
Marketing Business Analytics Sales Performance Product Category Market Analysis Marketing Metrics Consumer Insights
Category Development Index (CDI) measures the sales performance of an entire product category within a market. It helps marketers understand how well a product category is performing in a specific geographic area or demographic segment, compared to its average performance.
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August 31, 2024 4 min read Definitions
Unsubscribe Rate: Email Opt-Out Percentage
Marketing Statistics Business Analytics Email Marketing Metrics Customer Engagement List Management Analytics
The Unsubscribe Rate represents the percentage of recipients who choose to opt out of receiving future emails from a sender. This metric is crucial for understanding audience engagement and maintaining a healthy email list.
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