Business Metrics

Customer Effort Score (CES): Measuring Ease of Customer Interaction and Issue Resolution
Customer Effort Score (CES) is a metric used to gauge the ease with which customers interact with a company and resolve their issues. This article covers the historical context, importance, methodology, applications, and much more.
Monthly Recurring Revenue (MRR): Key Metric for SaaS and Subscription-Based Businesses
Detailed exploration of Monthly Recurring Revenue (MRR), its historical context, types, key events, formulas, and importance for SaaS and subscription-based businesses.
Net Promoter Score (NPS): Gauging Customer Loyalty and Likelihood of Referrals
Learn about Net Promoter Score (NPS), a metric that measures customer loyalty and predicts the likelihood of customer referrals. Understand the calculation, usage, and significance of NPS in business.
Quarter-over-Quarter (QoQ) Growth: Understanding Periodic Growth Metrics
Quarter-over-Quarter (QoQ) Growth measures a company's growth by comparing financial results from one quarter to the previous quarter. This metric is crucial for analyzing short-term performance and trends within a fiscal year.

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