Customer Relationship Management

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August 31, 2024 4 min read Definitions

Opt-in: Explicit Consent for Communications

Marketing Data Privacy Customer Relationship Management Opt-In Consent Communications Email Marketing Data Privacy

Opt-in is a process in which users explicitly consent to receive communications from a sender. This term is essential in fields like email marketing, data privacy, and customer relationship management.

August 25, 2024 3 min read Definitions

Multibuyer: Understanding Duplicate Records Across Customer Lists

Marketing Customer Relationship Management Multibuyer Duplicate Records Customer Lists Marketing Strategy CRM

An in-depth look at the concept of a Multibuyer, a term used in marketing and customer relationship management to describe customers who have made purchases from multiple list owners.