The Intensive Distribution strategy focuses on positioning products in numerous outlets to maximize visibility and accessibility, ensuring widespread market penetration.
The OFF-SALE DATE refers to the specific day when newsstand returns are documented and communicated to the wholesaler or distributor. Learn about its importance in the distribution chain and its relationship with the ON-SALE DATE.
An in-depth exploration of selective distribution, a strategy where manufacturers distribute products only to specific wholesalers or retailers who meet predefined criteria.
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