Detailed exploration of personal selling, covering its methods, types, special considerations, historical context, and more.
Promotional advertising that encourages product sampling and brand switching by using emotional appeals and other persuasive techniques.
Place Utility refers to the value added to products by making them available at locations convenient for consumers. It is a crucial component in the marketing mix and adds significant value to the consumer experience.
A Point-of-Purchase (POP) display is a promotional tool located at retail locations, providing consumer information and product advice, often using computer-driven technology.
A comprehensive look at popup advertising, its effectiveness, consumer reactions, and technological countermeasures.
Refer to the entry on 'Position' for detailed information and comprehensive coverage on the concept of Positioning.
Possession Utility refers to the additional value that consumers gain from the ability to own a product, facilitated through various strategies like time payment, leasing, and credit purchase.
A comprehensive overview of prestige advertising, its strategies, examples, and impact on corporate reputation.
Prestige Pricing reflects the assumption that consumers perceive higher-priced items as higher quality, leading firms like Tiffany's to avoid inexpensive retail items.
A detailed exploration of Primary Market Area (PMA), its implications in media, advertising, and sales distribution with historical context and real-world applications.
The primary package is the immediate container in which a product is sold to consumers. It is designed for single unit sale, providing essential protection and branding for the product.
Private Brands are product brands owned by a retailer or a wholesaler rather than the manufacturer, offering cost-effective alternatives to national brands.
A Prize Broker facilitates the exchange of merchandise for free broadcast time or publicity plugs on radio or television shows, often working with game shows.
Advertising targeted at specific products or services that describes features, benefits, and performance.
The importance and applications of product images in marketing, and their distinction from brand images.
The Product Life Cycle (PLC) describes the progression of a product from its introduction to its decline, helping managers develop effective marketing strategies.
Comprehensive overview of the Promotion Mix that supports marketing objectives through various techniques such as advertising, personal selling, publicity, and sales promotion.
A promotional allowance is a reduction in the wholesale price offered to retailers or middlemen as an incentive to promote a product.
An in-depth exploration of psychographics, a method of market segmentation that utilizes consumer psychological profiles to understand and predict behaviors and preferences.
Pull Strategy is a promotional strategy wherein sellers target end-users with marketing efforts to create demand for a product, leading retailers to request the product from wholesalers or manufacturers.
Detailed explanation of what constitutes a qualified prospect, including financial capability, motivation, and authority considerations.
Qualitative Research explores the quality, type, or components of subjects. It is essential in advertising audience research to understand and improve audience responses.
A comprehensive definition of quota, including its types, historical context, applicability, and related terms.
A rate card is a document used in advertising that provides the cost per advertising unit. It includes space, time, mechanical requirement data, and other pertinent information.
Comprehensive overview of Reach in the context of marketing, advertising, and communications.
A detailed overview of Recall Campaigns, their purpose, procedures, and significance, including examples, historical context, and related terms.
A detailed explanation covering the concept of Reduced Rate, its types, applications in different industries, and implications.
An in-depth understanding of referrals, their types, importance, and applications in professional and personal contexts.
An in-depth examination of the Related-Item Approach, a method in marketing and merchandising that enhances customer experience and sales by suggesting complementary products.
Explore the concept of Relationship Marketing, a marketing strategy focused on building long-term relationships with customers, suppliers, and distributors to enhance overall profitability and success.
Reminder advertising is a marketing strategy aimed at maintaining the recall of a product or service to existing customers. It ensures that the brand stays in the customer's mind post-purchase, aiding in customer retention and continued engagement.
A comprehensive look at Response Projection—a method used to forecast total expected responses to a promotion based on current responses or historical data. This allows marketers to make informed decisions about additional promotions and fulfillment planning.
Understanding the concept of 'Retail Rate' in media advertising and its implications for local retailers.
A comprehensive look at Retailer's Service Program, focusing on how advertising, promotion, and similar sales enhancement services help independent retailers remain competitive. This includes cooperative advertising, display materials, and advertising layouts provided by producers or wholesalers.
A detailed exploration of Reverse Channels in marketing, focusing on the mechanism where products move from the consumer back to the producer. This includes examples such as recycling and product recalls.
A comprehensive guide to Run of Schedule (ROS) advertising, explaining how advertising time is allocated in broadcast schedules, the benefits, considerations, and pricing structures involved.
Detailed explanation of SALE in various contexts such as general exchange, finance, law, marketing, and securities, including historical context, industry application, related terms, and FAQs.
An examination of techniques designed to judge the ability of an advertising campaign, promotion, or communications medium to sell a product.
An in-depth look at the components, types, and significance of sales literature in supporting product and service sales.
An in-depth exploration of sales promotion activities, techniques, and tools aimed to augment advertising and marketing efforts, coordinate with personal selling, and enhance product or service sales through various incentives.
Sales Area Marketing, Inc. (SAMI) is a specialized company focused on providing marketing strategies, solutions, and services tailored to specific geographical sales areas.
A Sample Buyer is an individual who purchases at a special introductory rate or obtains at no cost a sample of a product. Typically, these products are small-sized versions, such as travel-sized bottles of shampoo or single-use boxes of detergent. This practice is commonly used within marketing strategies to introduce potential customers to new products.
Sampling refers to the selection of a subset of individuals from a larger population to represent the whole. It is widely used in marketing research for studying group behaviors and in sales promotion to encourage product usage.
Saturation is the condition of a market where the supply of a product or service exceeds the demand.
A marketing plan where all efforts are directed at one particular market segment, exemplified by luxury brands focusing on upscale audiences.
An in-depth examination of service fees paid by advertisers to advertising agencies, including types, rates, examples, and related terms.
Explore the concept of Share of Mind, its importance in marketing, and its association with Brand Association.
An in-depth look at the term 'Shopper,' including its definitions as a potential customer and a local advertising newspaper, also known as a shopping newspaper.
Source evaluation identifies and analyses the channels of sale that generate orders or customers, enabling marketers to focus their promotional efforts efficiently.
Understanding the term 'Special Purchase,' often used by retailers under federal controls for advertising special sales focusing on low prices.
Specialty Advertising involves using advertising novelties such as buttons, bumper stickers, and balloons to convey marketing messages.
Specialty Selling involves the direct retailing of items or services not generally carried in a retail store, such as encyclopedias and life insurance.
A Spokesperson is an individual who speaks on behalf of a product or service, often becoming associated with it through their representation.
The Standard Advertising Register provides essential insights and directories, including the Standard Directory of Advertising Agencies and the Standard Directory of Advertisers, known for their red covers and indispensable utility in the advertising industry.
A detailed examination of the Steady-Growth Method, a technique for estimating the cost and impact on profitability of building a rate base over time through various sources of business.
An in-depth exploration of store brands, also known as private labels, which are products carrying the retailer's name, such as Kroger or Safeway, in contrast to manufacturer brands.
A Survey Area refers to a specified geographic region represented by a sample group in research studies or the geographical scope in a radio market.
Detailed overview of sweepstakes, a popular sales promotion method involving lavish prizes for entrants.
A detailed exploration of the concept of Target Audience, its importance in advertising and marketing, relevant characteristics, and practical examples.
A comprehensive examination of 'Target Market,' focusing on its definition, different types, historical context, and strategic importance for businesses.
An introduction to Teaser Ads, their purpose, historic examples, and their role in modern advertising campaigns.
Telemarketing is the use of the telephone as an interactive medium for promotion or promotion response. This includes receiving orders, inquiries, and donation pledges in response to print and broadcast advertisements, catalogs, and direct-mail promotions.
Television Support Advertisement: A strategic use of the television medium to boost multimedia campaigns by announcing supplementary materials and reminders.
A test market is a selected geographic location for introducing a new product, new advertising campaign, or both, allowing for performance evaluation on a smaller scale before broader implementation.
Test marketing is a pivotal phase in the product development process, allowing companies to gauge consumer reactions and refine strategies before a full-scale launch.
A comprehensive understanding of testimonials and their significance in advertising by providing a statement of worth or value by a respected source.
Understanding how making a product available at a convenient time increases its market value and customer satisfaction.
Detailed overview of trade advertising aimed at encouraging wholesalers and retailers to purchase products for resale.
An in-depth look at Trade Promotion, including its types, implications, historical context, and how it compares to Trade Allowance.
A detailed exploration of Trial Buyers, their role, characteristics, and how they compare to other similar categories such as Trial Offer and Trial Subscriber.
Definition and detailed explanation of a trial offer, a marketing technique that allows first-time buyers the opportunity to examine, use, or test a product before deciding whether to purchase it.
A comprehensive explanation of Trial Size, its purpose, implementation in marketing strategies, historical context, and real-world examples.
Variable Pricing is a marketing strategy that allows a different price to be charged to different customers or at different times, commonly used by airlines, hotels, street vendors, and antique dealers.
A detailed definition and overview of vertical discount in the context of purchasing radio or television time slots within a specific duration.
An in-depth analysis of the wearout factor in advertising, including its definition, influencing factors, examples, and related concepts.
An in-depth exploration of advertising budgets, including their definition, various methods for setting a budget, and the primary goals they seek to achieve.
Learn what an affiliate marketer is, explore real-world examples, and get a step-by-step guide to starting your own affiliate marketing journey. This comprehensive entry covers everything you need to know about affiliate marketing.
An in-depth examination of augmented products, including definitions, mechanisms, practical examples, and their importance in differentiating offerings in the competitive market.
An in-depth look at Below-the-Line (BTL) advertising, its various approaches, effectiveness, examples, and how it fits into contemporary marketing strategies.
Explore the different types of brands and learn how to create a successful brand identity. Understand why branding is crucial for marketing success.
Explore the concept of brand awareness, how it functions within marketing, and effective strategies for enhancing consumer recognition of products or services.
An in-depth look at brand equity, covering its definition, significance, impact on profit margins, and real-world examples to illustrate its effects.
Explore the concept of brand extension, including its definition, how it works, real-world examples, and common criticisms to understand its impact on business strategy.
A comprehensive exploration of brand identity, detailing its definition, core components, and strategies to build a strong brand identity that resonates with consumers.
An in-depth exploration of brand loyalty, detailing its definition, significance, and strategies to build and maintain loyal customer bases.
An in-depth exploration of brand management, its critical requirements, operational mechanisms, and a practical example to understand its application.
Explore the world of Consumer Packaged Goods (CPG) and understand how they differ from durable goods in terms of consumption, production, and market strategies.
A comprehensive look at Cost Per Thousand (CPM), its definition, role in marketing, key insights, and more.
A comprehensive guide on crafting a compelling value proposition, complete with effective examples and best practices.
Discover the concept of cross-selling, its significance in marketing, and how businesses effectively utilize this strategy to increase sales by offering related or complementary products to existing customers.
A comprehensive guide on DAGMAR (Defining Advertising Goals for Measured Advertising Results), its methodology, key steps, and practical applications in marketing.
Comprehensive guide to digital marketing, exploring its definition, various types, examples, historical context, and applicability in today's business environment.
An in-depth guide to understanding direct marketing, its strategies, delivery systems, and practical applications.
An Early Adopter is a person or business that acquires a new product or technology before the majority. This article explores the advantages of being an early adopter, real-world examples, and related concepts.
An in-depth exploration of geographical pricing, including its definition, strategic implementation, variations, and practical examples.
An in-depth exploration of Green Marketing, including its definition, practical examples, and the mechanisms behind this environmentally-focused marketing strategy.
Discover the innovative world of guerrilla marketing, a strategy involving novel and unexpected promotional techniques to create memorable brand experiences. Learn about its origins, key campaigns, and its impact in the marketing landscape.
The halo effect is a cognitive bias whereby a consumer's positive perception of a maker's products influences their perceptions of other products by the same maker. This entry explores the overview, history, examples, and implications of the halo effect in consumer behavior.
Explore the concept of a harvest strategy, a plan to reduce or terminate spending on a product or product line to maximize profits in marketing and investing.
Explore the Hierarchy-of-Effects Theory, a crucial model detailing how advertising influences consumer behavior and decision-making through various stages.
