An in-depth exploration of Ad Buying, encompassing the methods, types, historical context, and practical considerations in the advertising industry.
An in-depth look at advertorials, their history, types, key events, and importance in modern marketing
An in-depth exploration of Aspect Ratio, its significance, common types, historical context, and applications across different fields.
Audio blogs are a unique form of blogging that primarily feature audio content, offering an alternative to text-based blogs.
A comprehensive guide to Blu-ray Discs, including historical context, technical specifications, applications, and comparisons with other formats.
Blu-ray Discs represent a significant advancement in optical media technology, capable of holding as much as 25 GB of data on a single-layer disc. This entry explores their definition, types, uses, and historical context.
New information on an ongoing event, often causing unscheduled program interruptions in open-end formats.
An in-depth examination of Broadcasting, its history, types, and applicability in modern communication.
Broadsheets are a larger format newspaper designed to provide comprehensive news coverage and in-depth journalism, traditionally known for their serious tone and detailed reporting.
An in-depth look at captioning, covering its history, types, importance, methods, and applications.
A detailed exploration of clamshell cases, their history, types, and applications in packaging smaller electronics and media products.
An in-depth exploration of closed captioning, its historical context, types, key events, importance, examples, related terms, and more.
An earlier form of optical media with a storage capacity of about 700 MB, revolutionizing data storage and music distribution.
Comprehensive overview of 'Copy' as a term used in various contexts including its definition, types, examples, historical context, and more.
A comprehensive guide to the role of a Creative Director, including historical context, types, key responsibilities, examples, related terms, and more.
Digital Media encompasses media content that is delivered via the internet or other electronic means, utilizing digital codes and systems.
Digital Television (DTV) involves transmitting television signals using digital encoding, enabling enhanced picture and sound quality, interactivity, and more efficient use of broadcast spectrum.
A comprehensive guide to the docudrama format, including its history, types, key events, and relevance in media.
An optical disc storage format with greater capacity than a standard CD.
Dynamic metadata refers to information that adapts scene-by-scene in video content to enhance image quality, providing superior viewing experiences.
Editing involves modifying and revising media and written content. It is a broad term that encompasses several stages and techniques to enhance clarity, accuracy, coherence, and overall quality.
Detailed exploration of Edutainment, its definition, types, examples, historical context, and impact on learning and engagement.
A comprehensive guide to ethical journalism, including historical context, key principles, real-world examples, and its importance in modern media.
An in-depth exploration of Fake News, its history, types, key events, impact, and ways to combat it.
An in-depth look at Flash News, its historical context, types, key events, importance, and examples. Learn about how flash news updates impact society and media.
High-Definition Television (HDTV) refers to television systems that provide higher resolution compared to traditional standard-definition TV systems. This entry explores the historical context, types, key events, technical details, importance, applications, and more.
Hypes involve intense and rapid publicity or promotion of products, services, or events, often generating significant attention and excitement.
An in-depth look into industry publications, including trade magazines, newsletters, and online portals. Explore their historical context, importance, types, and more.
Investigative Journalism involves deep, thorough research into complex issues to uncover the truth, often emphasizing a critical viewpoint towards those in power.
An exploration of the LaserDisc, its history, types, key events, technological aspects, importance, and lasting impact on home entertainment and media storage.
Live Coverage refers to real-time reporting from the event location, offering immediate and direct information to the audience.
Exploring the nuances of live streaming, from its historical context to its modern applications, including types, key events, technological aspects, and its importance in the digital age.
An exploration of mainstream media, covering its historical context, categories, key events, importance, applicability, and much more.
The combination of various advertising channels such as TV, radio, print, and digital used to achieve marketing objectives.
A comprehensive overview of the role of a Media Planner, including their responsibilities, skills, historical context, and applicability in modern advertising.
A mockumentary mimics the documentary format but with fictional content, often for comedic or satirical effect.
Narrowcasting targets a specific audience segment rather than the general public. Examples include specialized cable channels and online streams.
An organization that gathers and compiles news stories to distribute to subscribing news outlets.
A comprehensive overview of News Bulletin including its history, types, key events, importance, applicability, and related terms.
A news update provides detailed information, often at regular intervals, surpassing a bulletin in depth and frequency.
A service that provides real-time news updates to subscribing organizations, essential for staying current on events.
Comprehensive overview of Newswire, its history, functionality, types, key events, and significance.
Nihon Keizai Shimbun, often referred to as Nikkei, is one of Japan's most prominent financial newspapers, offering comprehensive coverage of the economy, markets, and corporate news.
Off-the-record refers to information provided to a journalist on the condition that it will not be published or attributed to the source.
Comprehensive analysis of OTT services, including historical context, key events, types, importance, applicability, examples, related terms, and FAQs.
An in-depth exploration of periodicals, including their history, types, key events, importance, and applicability.
Podcasting involves distributing audio content via the internet, typically as a series. Unlike traditional broadcasting, listeners can download or stream episodes on-demand.
A comprehensive look at podcasts, their history, types, key events, importance, examples, and more.
An in-depth exploration of posts—content created and shared by users, including articles, blog posts, photos, and videos.
A comprehensive definition of a publicist, who focuses on garnering media coverage and organizing public appearances without necessarily involving merchandise exchanges.
Readership refers to the total number of people who engage with a publication, including both primary readers and pass-along readers who access the content indirectly.
An overview of the BBC's Red Button Service, its historical context, types of content, key features, importance, and applicability.
Run-of-Schedule (ROS) refers to advertising spots that can air at any time, providing advertisers with flexibility and often lower costs.
The term 'splice' refers to the act of joining two segments together, commonly used in contexts such as film, electronic media, and other materials.
An in-depth look into the practice of splicing, focusing on joining pieces of media such as film or audio, its historical context, types, methods, importance, and applications.
Sponsored content is a form of advertising where the advertiser pays for their product or service to be promoted within content that appears similar to the editorial content of the publication or website.
Comprehensive exploration of streaming services, their historical context, types, key events, technical models, importance, applicability, and examples.
An in-depth exploration of subtitles, their types, historical context, importance, examples, and more.
Understanding The Intercept, an online publication dedicated to investigative journalism and adversarial reporting.
Comprehensive coverage of Time-shifting, including historical context, types, key events, detailed explanations, importance, examples, and related terms.
Publications focused on a specific industry's news, products, and trends.
Explore the high-resolution standards of Ultra High Definition (UHD) including 4K and 8K, their historical context, applications, and impact on technology and media.
An in-depth look at Virtual Reality Streaming, its history, technology, applications, and future prospects.
An extensive examination of Video on Demand (VOD), its historical context, categories, significance, and related aspects.
American Business Media, founded in 1906, specializes in business-to-business research and encourages advancements in business communication research.
Bloomberg LP is a major business and financial news broadcaster, known for offering various services including interactive TV, telephone news services, a personal finance magazine, books, and radio and television broadcasts.
A comprehensive guide to understanding commercials—broadcast advertising messages—designed creatively using words, sound, and music for radio, plus sight and motion for television.
The term 'cut' has multiple meanings and applications, ranging from film production to electronic media editing. Explore the nuances of 'cut' in different contexts.
Comprehensive explanation on the definition, types, applications, and considerations of Gross Billing in advertising and communications.
HYPE in broadcasting refers to special promotional activities presented by a station or network to attract a large audience and generate higher audience ratings for specific periods.
The term 'masthead' in print media refers to both the name of a publication displayed at the top of the first page and a specific section detailing key information about the publication.
A comprehensive overview of the role, responsibilities, and significance of Media Buyers in advertising and media strategy.
An overview and redirection to American Business Press, Inc., an organization representing the interests of business-to-business media.
Understanding the concept of Open-End in Broadcast and Production: definitions, use, and special considerations.
A press kit is a set of prepared press releases and related materials given to the press for general dissemination. It provides an official statement or view regarding a newsworthy event.
A Prize Broker facilitates the exchange of merchandise for free broadcast time or publicity plugs on radio or television shows, often working with game shows.
A reference to Thomson Reuters, a leading news and information service.
A comprehensive guide to Run of Schedule (ROS) advertising, explaining how advertising time is allocated in broadcast schedules, the benefits, considerations, and pricing structures involved.
A detailed exploration of the term 'SCOOP,' its significance in journalism, and its implications for media competition.
An in-depth look at the concept, technology, and applications of streaming, which delivers audio and video signals in real time, allowing content to be played without waiting for the entire file to be downloaded.
A comprehensive overview of tabloid newspapers, their unique characteristics, dimensions, and their role in modern media.
An in-depth look at the paid circulation metrics of periodicals including components like subscriptions, newsstand sales, and graced copies, according to audit bureau regulations.
A comprehensive examination of trade magazines, their purpose, significance, and the variety of industries they serve.
A detailed description of a press conference, its significance, and the reasons they are organized.
