Click-Through Rate (CTR) measures the effectiveness of online advertising campaigns by calculating the ratio of clicks on an ad to the number of times the ad is displayed, known as impressions.
Retargeting involves showing ads to users who have previously interacted with your site or content. This article delves into its historical context, types, key events, methodologies, importance, examples, related terms, and FAQs.
An in-depth look into Search Engine Marketing (SEM), encompassing both SEO and paid advertising, with historical context, key events, and best practices.
Explore the definition of impressions in online advertising, methods to count them accurately, and their significance in measuring advertising performance.
