Pricing Strategies

Prestige Pricing: Assumed Quality at a Higher Cost
Prestige Pricing reflects the assumption that consumers perceive higher-priced items as higher quality, leading firms like Tiffany's to avoid inexpensive retail items.
Variable Cost-Plus Pricing: Overview, Advantages, and Disadvantages
Explore the ins and outs of Variable Cost-Plus Pricing, a strategic pricing method that involves adding a markup to total variable costs to determine the selling price. Understand its advantages, disadvantages, and practical applications.

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