Research Methods

Accidental Sampling: Definition and Usage
Accidental sampling, also known as convenience sampling, is a non-probability sampling method where subjects are selected based on ease of access and chance. This method is often used in exploratory research due to its simplicity and cost-effectiveness.
Cohort Study: Comprehensive Overview and Insights
A detailed exploration of cohort studies, their historical context, types, key events, explanations, formulas, diagrams, importance, examples, related terms, and more.
Ethnography: The Systematic Study of People and Cultures
Ethnography is a qualitative research method centered on the systematic study and detailed observation of people and cultures. It involves immersive fieldwork and aims to provide an in-depth understanding of social phenomena from the perspective of the subject.
Experimentation: A Key Component of Research
A comprehensive overview of experimentation, focusing on testing specific hypotheses. Includes historical context, methodologies, applications, and significance in various fields.
Focus Groups: A Comprehensive Investigation
Focus groups are a qualitative research method involving a guided discussion with multiple participants to explore insights on a specific topic.
Moderator Variable: An Influential Control Variable in Research
A comprehensive guide on moderator variables, their impact on the strength or direction of relations between independent and dependent variables, along with examples and applications in various fields.
Non-probability Sampling: Definition & Overview
A comprehensive look at Non-probability Sampling, a method that does not involve random selection and is utilized in various research contexts.
Non-Statistical Sampling: A Method Based on Judgement
Non-Statistical Sampling, also known as judgmental sampling, is a sampling method where the selection of samples is based on the judgment of the sampler rather than on random selection. This method is often used in auditing and research when statistical sampling is not feasible.
Peer-Reviewed: The Gold Standard of Scholarly Work
Peer-reviewed is a process where other experts in the field evaluate the research before publication to ensure quality, credibility, and academic integrity.
Public Opinion Poll: Measuring Public Views on Specific Issues
A detailed exploration of public opinion polls, methodologies, historical context, and their importance in shaping public policy and understanding societal trends.
Sample Survey: A Method for Population Inference
A sample survey is a powerful statistical tool used to infer estimates for an entire population by conducting a survey on a smaller subset of that population.
Quantitative Research: Understanding Quantitative Analysis
Quantitative research involves the measurement of quantity or amount and is crucial in fields like advertising audience research to develop actual numbers of audience members and accurately measure market situations.
Random-Digit Dialing: Method of Conducting Surveys
Random-Digit Dialing (RDD) is a technique used for obtaining respondents for telephone interviews by dialing telephone numbers randomly. It ensures accessibility to both listed and unlisted telephone numbers, thereby providing a representative sample.
Delphi Method: Comprehensive Forecasting Framework and Applications
The Delphi Method is a systematic forecasting process that utilizes multiple rounds of questionnaires to collect and refine expert opinions, ensuring robust predictions in various fields.
Simple Random Sampling: 6 Fundamental Steps with Practical Examples
Explore the concept of Simple Random Sampling, its fundamental steps, and practical examples. Learn how this essential statistical method ensures every member of a population has an equal chance of selection.

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