Retail Marketing

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August 25, 2024 4 min read Definitions
Wheel of Retailing: Evolution in Retail Marketing
Retail Marketing Economics Retail Evolution Market Strategy Discounters Department Stores
The Wheel of Retailing explains the cyclical phenomenon where original low-price discounters slowly upgrade services and elevate prices, ultimately transforming into full-line department stores, thereby creating a competitive niche for new low-price discounters.
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