Blockbuster: Definition and Context

A detailed overview of the term 'Blockbuster', including its definitions in both broadcasting and film, historical context, examples, and related terms.

A ‘Blockbuster’ is a term used in the entertainment industry, primarily in two contexts: broadcasting and films. It signifies exceptional success, marked by significantly exceeding expected or estimated ratings and audience size in broadcasting, and extraordinary box-office success in films.

Broadcasting Programs

In broadcasting, a blockbuster refers to a program that far surpasses expected or estimated ratings. This substantial increase in viewership translates to a larger-than-expected audience for advertisers whose commercials are aired during the program.

Example:

An example of a blockbuster broadcast might be a highly anticipated sports event, such as the Super Bowl, drawing millions of viewers and significantly boosting ratings for broadcasters and exposure for advertisers.

Feature Films

In the context of feature films, a blockbuster describes a movie that achieves extraordinary success at the box office. These films typically have high production and marketing budgets and are designed to appeal to a wide audience.

Example:

The movie “Avatar” (2009) serves as a quintessential example of a blockbuster film, having grossed over $2 billion worldwide, far exceeding initial box office expectations.

Historical Context of ‘Blockbuster’

The term originated in the mid-20th century, initially used to describe a large bomb used during World War II that was capable of destroying a whole block of buildings. Its usage has since transitioned into the entertainment industry, where it now signifies something of immense impact and success.

Applicability and Usage

• Broadcasting: Television networks may use the term to describe special televised events or premier episodes of popular series that attract a much larger audience.
• Film Industry: Film studios often target their biggest releases, especially those in the summer or holiday season, as potential blockbusters, investing heavily in their production and marketing.

Related Terms

• Blockbusting: Blockbusting: In the context of real estate, a practice where real estate agents would stir up fear in white property owners by suggesting that racial minorities were moving into their neighborhood, thereby encouraging them to sell at depressed prices; unrelated to the entertainment connotation.

FAQs

What qualifies a movie as a blockbuster?

A movie typically qualifies as a blockbuster if it achieves outstanding box-office success, often earning over $100 million domestically or significantly more on a global scale.

Are all high-rating TV shows considered blockbusters?

Not necessarily. While high ratings are a key indicator, the term ‘blockbuster’ is often reserved for programs that notably exceed expectations in viewership and impact.

How important is marketing in creating a blockbuster?

Marketing plays a crucial role, especially in film, where significant budgets are allocated for promotional activities to build anticipation and attract large audiences.

Summary

The term ‘blockbuster’ embodies the idea of extraordinary success and widespread impact within the entertainment industry. Whether defining a broadcast program with unexpectedly high ratings or a feature film with exceptional box-office earnings, blockbusters capture the attention and dollars of audiences and advertisers alike.

References

• Box Office Mojo: A reliable source for box-office statistics and information.
• Nielsen Ratings: Provides insights and data on television program viewership.
• Historical Perspective on Blockbuster Bombs: Archive materials provide the origin of the term.

In conclusion, understanding the dual contexts of ‘blockbuster’ helps appreciate the term’s broad applicability in describing remarkable success, be it in the realm of broadcasting or film.