Marginal Revenue (MR) is a fundamental concept in economics and finance, representing the additional income generated by selling one more unit of a good or service. It plays a critical role in decision-making processes related to pricing, output levels, and profit maximization for businesses.
Calculation of Marginal Revenue§
Formula§
The marginal revenue can be calculated using the following formula:
where:
- = Marginal Revenue
- = Change in Total Revenue
- = Change in Quantity (usually 1 unit)
Example§
If a company’s total revenue increases from $1,000 to $1,050 by selling one more unit, the marginal revenue from that additional unit would be:
Types of Marginal Revenue§
Constant Marginal Revenue§
Occurs when each additional unit sold generates the same amount of additional revenue. This is common in perfectly competitive markets.
Decreasing Marginal Revenue§
Happens when selling additional units leads to a reduction in the revenue gained from each subsequent unit. This is typical in monopolistic and oligopolistic markets due to price reductions necessary to sell more units.
Special Considerations§
Market Structure§
- Perfect Competition: Firms are price takers, and marginal revenue equals the price of the product.
- Monopoly: The monopolist’s marginal revenue is less than the price due to the downward-sloping demand curve.
Relationship to Marginal Cost§
Marginal Revenue is often compared with Marginal Cost (MC) to determine optimal production levels. A firm maximizes profit where .
MR in Monopolistic Competition§
Firms in monopolistic competition have some power to set prices, so the marginal revenue curve lies below the demand curve.
Historical Context§
The concept of marginal revenue has its roots in the marginalist revolution of the late 19th century, which brought a new dimension of analysis to economic theory focusing on the margins—how the next unit of a variable affects total outcomes.
Applicability§
Business Decisions§
Understanding MR helps businesses in:
- Pricing strategies
- Determining the optimal level of output
- Maximizing profits
Economic Policy§
Policymakers use MR in assessing the impacts of changes in taxation and regulation on industries.
Comparison with Related Terms§
Marginal Cost (MC)§
While MR refers to the additional revenue from selling one more unit, Marginal Cost is the additional cost incurred from producing one more unit.
Average Revenue (AR)§
Average Revenue is total revenue divided by the quantity sold, while marginal revenue is the change in total revenue from selling one additional unit.
Total Revenue (TR)§
Total Revenue is the overall income a firm receives from selling its product, calculated as price per unit times quantity sold.
FAQs§
What is the importance of Marginal Revenue?
How does MR relate to price in a perfectly competitive market?
Why is marginal revenue less than price in a monopoly?
References§
- Varian, H. R. (2014). “Intermediate Microeconomics: A Modern Approach”. W.W. Norton & Company.
- Pindyck, R. S., & Rubinfeld, D. L. (2018). “Microeconomics”. Pearson Education.
Summary§
Marginal Revenue is a crucial concept in economics and finance, encapsulating the additional income generated from selling one more unit of a product. Its calculation and implications differ across various market structures, influencing strategic business decisions and economic policies. Understanding MR alongside related terms like marginal cost and total revenue provides a holistic view of how firms optimize production and pricing to maximize profits.
