An Original Design Manufacturer (ODM) is a company that designs and manufactures a product based on its own specifications, but the product is branded and marketed by another company. The contracting firm provides the guidelines and often collaborates closely with the ODM during the design and production phases.
In this model, the ODM is responsible not only for manufacturing but also for the creative and technical design aspects of the product, distinguishing it from the Original Equipment Manufacturer (OEM) model, where the contracting company retains the design capabilities.