What Is Tombstone?

An advertisement in the financial press giving brief details of the amount and maturity of a recently completed bank facility. The names of the lead managers are prominently displayed, as well as the co-managers and the managers. It is customary for the borrower to pay although they receive little benefit from the advertisement.

Tombstone: Financial Press Advertisement for Bank Facilities

Introduction

A tombstone is an advertisement found in the financial press that provides brief details about the amount, maturity, and other key aspects of a recently completed bank facility. This announcement prominently displays the names of the lead managers, co-managers, and other participating managers. While the borrower typically pays for the advertisement, they often derive minimal direct benefit from it.

Historical Context

The use of tombstone advertisements dates back to the early 20th century when financial markets were less regulated, and information dissemination was primarily through newspapers. These ads were originally designed to signal the completion of significant financial deals, such as public offerings and syndicate loans. The term “tombstone” arose due to the ad’s stark and somber visual appearance, resembling a grave marker.

Key Components

  • Amount: The total value of the bank facility.
  • Maturity: The duration until the facility’s repayment.
  • Lead Managers: Primary banks or financial institutions managing the facility.
  • Co-Managers and Managers: Secondary and tertiary institutions involved in the facility.
  • Borrower: The entity or individual that received the bank facility.

Types/Categories

  • Public Offerings: Tombstones related to initial public offerings (IPOs) or secondary market offerings.
  • Syndicated Loans: Large loans involving multiple banks or financial institutions.
  • Bond Issuances: Notices for new corporate or government bond offerings.

Detailed Explanations

Tombstones serve several purposes:

  • Transparency: They provide public disclosure of significant financial transactions.
  • Marketing: Enhance the reputation of financial institutions involved in high-profile deals.
  • Historical Record: Act as a permanent record of financial transactions in public domain.

Mathematical Models/Formulas

No complex mathematical models are directly associated with tombstones themselves, but understanding the financial instruments they represent may involve:

  • Yield Calculations:
    $$ \text{Yield} = \frac{\text{Coupon Payment}}{\text{Current Market Price}} $$
  • Present Value:
    $$ PV = \frac{C}{(1+r)^n} $$
    where \( PV \) is the present value, \( C \) is the cash flow, \( r \) is the discount rate, and \( n \) is the number of periods.

Charts and Diagrams

    graph TB
	    A[Bank Facility Completion] --> B[Lead Managers]
	    A --> C[Co-Managers]
	    A --> D[Managers]
	    A --> E[Borrower]
	    A --> F[Amount]
	    A --> G[Maturity]

Importance and Applicability

  • Visibility: Provides visibility to the financial institutions involved.
  • Trust: Builds trust in the financial market by announcing completed transactions.
  • Networking: Facilitates networking among financial entities.

Examples

  • A tombstone ad announcing a $500 million syndicated loan led by major banks like JPMorgan Chase and Goldman Sachs.
  • An IPO tombstone for a technology company, listing the lead underwriters such as Morgan Stanley and Citigroup.

Considerations

  • Cost: Typically borne by the borrower, which may be a significant expense.
  • Benefit: The direct benefit to the borrower is often minimal, primarily serving the interests of the financial institutions.
  • Prospectus: A detailed document about an investment offering.
  • Underwriting: The process of raising capital through selling stocks or bonds.
  • Syndication: In finance, when a group of lenders provide various portions of a loan.

Comparisons

  • Prospectus vs. Tombstone: A prospectus is detailed and required by law, whereas a tombstone is a brief advertisement.
  • Press Release vs. Tombstone: Press releases may provide detailed company information, while tombstones are brief and specific to financial transactions.

Interesting Facts

  • The term “tombstone” is derived from the ad’s stark appearance, similar to a gravestone.
  • Despite bearing the cost, the borrower usually gets minimal direct benefit from these ads.

Inspirational Stories

  • Many successful IPOs have been heralded by tombstone ads, signifying the beginning of some of the world’s leading companies in the public domain.

Famous Quotes

“Success in management requires learning as fast as the world is changing.” - Warren Bennis

Proverbs and Clichés

  • Proverb: “An ounce of publicity is worth a pound of performance.”
  • Cliché: “All publicity is good publicity.”

Expressions, Jargon, and Slang

  • [“Going public”](https://financedictionarypro.com/definitions/g/going-public/ ““Going public””): When a company issues shares to the public for the first time.
  • “Lead left”: The lead manager appearing on the top-left of a tombstone ad, indicating primary responsibility.

FAQs

Why is it called a tombstone?

The term comes from the ad’s stark, rectangular appearance, reminiscent of a gravestone.

Who pays for the tombstone ad?

Typically, the borrower pays for the ad, although the financial institutions derive most of the benefit.

References

  • Smith, Adam. The Wealth of Nations. W. Strahan and T. Cadell, 1776.
  • Jones, Charles. Financial Markets and Institutions. Pearson, 2021.

Summary

A tombstone in the financial press serves as a public announcement of recently completed bank facilities, highlighting the roles of various financial institutions involved. While the borrower bears the cost, the primary benefits accrue to the participating financial entities, serving as a symbol of transparency and credibility in the financial markets.


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