AdTech

  • 3 Posts
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  • 1 Types
August 31, 2024 4 min read Definitions
Ad Tech: Technology to Manage and Deliver Digital Advertisements
Technology Advertising Digital Marketing AdTech DigitalAdvertising MarketingTechnology ProgrammaticAdvertising OnlineAds
An in-depth exploration of Ad Tech, its historical context, key events, types, and importance in the digital age.
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August 31, 2024 4 min read Definitions
Programmatic Advertising: Automated Buying and Selling of Online Advertising
Marketing Advertising Technology ProgrammaticAdvertising DigitalMarketing AdTech OnlineAdvertising Automation
An in-depth exploration of Programmatic Advertising, its history, processes, importance, examples, and its role in the modern digital marketing landscape.
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August 31, 2024 5 min read Definitions
Supply-Side Platform (SSP): Enabling Efficient Ad Management and Revenue Maximization
Advertising Technology Digital Marketing SSP AdTech Programmatic Advertising Digital Media Revenue Management
A detailed look at Supply-Side Platforms (SSPs), their history, functionality, types, significance, and applications in the digital advertising ecosystem.
Read more about Supply-Side Platform (SSP): Enabling Efficient Ad Management and Revenue Maximization.

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