An advertisement in the financial press giving brief details of the amount and maturity of a recently completed bank facility. The names of the lead managers are prominently displayed, as well as the co-managers and the managers. It is customary for the borrower to pay although they receive little benefit from the advertisement.
Brand association refers to the degree to which a specific brand is linked with the general product category in the consumer's mind. This phenomenon occurs when consumers ask for a product by the brand name rather than its general name.
A comprehensive overview of junk mail, its definition, implications, and ways to manage it effectively.
A Spokesperson is an individual who speaks on behalf of a product or service, often becoming associated with it through their representation.
Television Support Advertisement: A strategic use of the television medium to boost multimedia campaigns by announcing supplementary materials and reminders.
