Advertising Strategy

Media Plan: Specification of Media in an Advertising Plan
A comprehensive guide to creating a media plan that specifies the media to be used, media objectives, and media strategy within a specific time frame and budget.
Scatter Plan: Diverse Broadcast Media Advertising Strategy
A scatter plan in broadcast media advertising schedules announcements to run during various radio and/or television programs, providing advertisers with a wider audience reach compared to sponsoring a single program.

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