Readership refers to the total number of people who engage with a publication, including both primary readers and pass-along readers who access the content indirectly.
A comprehensive guide to understanding Target Rating Points (TRPs), their significance in advertising, and their application in measuring the effectiveness of marketing campaigns aimed at specific target demographics.
Gross Rating Point (GRP) is a key metric used in advertising to measure the impact and reach of a media campaign. It represents the sum of all rating points over a specific time period or across a media plan.
An in-depth review of Media Weight, covering its definition, components, significance, and applications in advertising.
Quantitative research involves the measurement of quantity or amount and is crucial in fields like advertising audience research to develop actual numbers of audience members and accurately measure market situations.
