Audience Segmentation

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August 31, 2024 4 min read Definitions

Audience Segmentation: A Comprehensive Guide

Marketing Advertising Business Audience Segmentation Marketing Strategy Target Audience Consumer Behavior Advertising

The process of categorizing audiences into distinct groups based on characteristics like age, gender, income level, and viewing habits to tailor advertising strategies.

August 31, 2024 4 min read Definitions

Dayparting: Strategic Ad Placement by Time Segments

Marketing Advertising Dayparting Advertising Techniques Audience Segmentation Broadcast Strategy Marketing

Dayparting is a marketing tactic that involves dividing the broadcast day into distinct segments, each catering to a unique audience profile, to optimize advertising effectiveness.