B2B Marketing

2 Posts
1 Sections
1 Types

August 31, 2024 4 min read Definitions

Account-Based Marketing (ABM): Strategic B2B Targeting

Marketing Business B2B Marketing Targeted Marketing Sales Strategy Customer Acquisition Business Strategy

Account-Based Marketing (ABM) is a strategic approach in B2B marketing that focuses on identifying and targeting high-value accounts rather than broader market segments. This approach involves marketing and sales teams working collaboratively to turn best-fit accounts into customers.

August 24, 2024 1 min read Definitions

White Paper: Types, Purpose, and Writing Tips

Business Marketing Documentation White Paper Business Writing Marketing Strategies Documentation B2B Marketing

An in-depth guide covering the types, purposes, and steps to craft an effective white paper.