BDI

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August 25, 2024 3 min read Definitions
Brand Development Index (BDI): Key Metric in Market Analysis
Marketing Business Analysis Market Research Brand Development Index BDI Market Metrics Brand Analysis Marketing Strategy
The Brand Development Index (BDI) is a metric that measures the percentage of a brand's sales in a specific area relative to the population in that area, compared to the brand’s total sales and the overall U.S. population. It helps marketers identify strong or weak areas for brand presence.
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