The Brand Development Index (BDI) is a metric that measures the percentage of a brand's sales in a specific area relative to the population in that area, compared to the brand’s total sales and the overall U.S. population. It helps marketers identify strong or weak areas for brand presence.
The relationship between a brand's Market Development Index and Brand Development Index in a particular market area. The Brand Potential Index is used to predict future sales and to aid in planning future advertising budget allocations.
