Brand Development Index

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August 25, 2024 3 min read Definitions

Brand Development Index (BDI): Key Metric in Market Analysis

Marketing Business Analysis Market Research Brand Development Index BDI Market Metrics Brand Analysis Marketing Strategy

The Brand Development Index (BDI) is a metric that measures the percentage of a brand's sales in a specific area relative to the population in that area, compared to the brand’s total sales and the overall U.S. population. It helps marketers identify strong or weak areas for brand presence.

August 25, 2024 4 min read Definitions

Brand Potential Index (BPI): Understanding and Application

Marketing Business Brand Potential Index Market Development Index Brand Development Index Advertising Business Strategy

The relationship between a brand's Market Development Index and Brand Development Index in a particular market area. The Brand Potential Index is used to predict future sales and to aid in planning future advertising budget allocations.