Brand Extension

2 Posts
1 Sections
1 Types

August 25, 2024 4 min read Definitions

Brand Extension: An Addition of a New Product to an Established Line

Marketing Business Brand Extension Product Development Brand Management Marketing Strategy Consumer Behavior

Brand extension involves adding a new product to an already established line of products under the same brand name, leveraging the established reputation of the older product line.

August 24, 2024 3 min read Definitions

Brand Extension: Definition, Mechanisms, Examples, and Critique

Business Marketing Brand Extension Business Strategy Marketing Tactics Product Development Brand Management

Explore the concept of brand extension, including its definition, how it works, real-world examples, and common criticisms to understand its impact on business strategy.