Brand Positioning

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August 31, 2024 3 min read Definitions
Brand Positioning: The Strategic Placement of a Brand in the Market
Marketing Business Strategy Brand Positioning Marketing Strategy Consumer Perception Market Segmentation Competitive Advantage
The process of positioning your brand in the mind of your customers, creating a specific image of a brand in the mind of consumers, and employing a strategy to place a brand in a specific position in the market to attract the target audience.
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August 31, 2024 4 min read Definitions
Premium Pricing: A Strategy for High-End Market Positioning
Economics Marketing Pricing Strategy High-End Market Business Economics Brand Positioning Market Segmentation
An in-depth analysis of premium pricing, where products are positioned at higher prices to signify superior quality and maintain a high-end image.
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August 25, 2024 4 min read Definitions
Prestige Pricing: Assumed Quality at a Higher Cost
Economics Pricing Strategies Marketing Premium Pricing Perceived Value Consumer Behavior Retail Brand Positioning
Prestige Pricing reflects the assumption that consumers perceive higher-priced items as higher quality, leading firms like Tiffany's to avoid inexpensive retail items.
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