The Walk-Away Point is the point at which a buyer decides not to continue a negotiation, as the price or terms exceed their reservation price.
An in-depth look at how personality, sociodemographic characteristics, and lifestyle affect buyer behavior, essential to modern marketing.
Reservation Price defined as the maximum price a buyer is prepared to pay to achieve primary objectives, such as affordability and aligning with market value.
An in-depth exploration of reserve prices in auctions, including their significance, mechanics, and strategic considerations for buyers and sellers.
