Call to Action

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August 31, 2024 4 min read Definitions
Call to Action (CTA): A Prompt in Advertising Prompting Immediate Action from the Consumer
Marketing Advertising CTA Call to Action Advertising Marketing Consumer Behavior
A Call to Action (CTA) is a prompt in advertising that seeks to drive the consumer to take an immediate action, such as making a purchase, signing up for a newsletter, or clicking a link.
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