An in-depth exploration of Click-Through Rate (CTR), its importance in digital marketing, methods to calculate, factors influencing CTR, historical context, and practical applications.
CTR (Click-Through Rate) is a crucial metric in digital marketing and online advertising that measures the effectiveness of an ad or search result in generating user clicks relative to its number of impressions.
Click-Through Rate (CTR) measures the effectiveness of online advertising campaigns by calculating the ratio of clicks on an ad to the number of times the ad is displayed, known as impressions.
