A cognitive process by which individuals rationalize the time, effort, and money they have invested in a task to reduce dissonance.
Post-decisional dissonance refers to the psychological discomfort experienced after making a difficult decision, often leading to individuals seeking justification or reinforcement for their choice.
A detailed exploration of pre-decisional dissonance, including its historical context, types, key events, explanations, models, importance, applicability, examples, and related terms.
Buyer's remorse is the feeling of regret or anxiety that can occur after making a purchase. This concept is closely related to cognitive dissonance, where the buyer's expectations do not match reality.
Cognitive dissonance is a psychological theory that suggests humans justify their behavior by changing their beliefs when these beliefs are inconsistent with their actions, often experienced in contexts such as marketing and consumer behavior.
