Consumer Behaviour

2 Posts
1 Sections
1 Types

August 31, 2024 5 min read Definitions

Consumer Behaviour: Understanding Consumer Decision-Making

Economics Marketing Consumer Behaviour Decision Making Economic Theory Utility Function Advertising

Consumer behaviour explores how individuals choose to use their incomes, balancing utility maximization with satisficing and trial-and-error methods, significantly influenced by advertising and social factors.

August 31, 2024 4 min read Definitions

Consumer Choice: An Analysis of Decision-Making Processes

Economics Marketing Social Sciences Consumer Behaviour Decision Making Economics Marketing Consumer Psychology

An in-depth exploration of consumer choice, its determinants, types, key events, mathematical models, and its significance in Economics and Marketing.