A comprehensive exploration into Consumer Psychology, delving into how thoughts, beliefs, feelings, and perceptions affect consumer behavior.
Buyer's remorse is the feeling of regret or anxiety that can occur after making a purchase. This concept is closely related to cognitive dissonance, where the buyer's expectations do not match reality.
Comparison shopping is a process whereby a consumer gathers comprehensive information about products and services to compare before making a purchase. This practice involves visiting stores, comparing advertisements, and conducting related research.
