Consumer Decision-Making

August 31, 2024 3 min read Definitions

Consumer Psychology: Understanding Consumer Behavior

Psychology Marketing Consumer Behavior Consumer Decision-Making Psychological Factors Marketing Strategies Buyer Psychology

A comprehensive exploration into Consumer Psychology, delving into how thoughts, beliefs, feelings, and perceptions affect consumer behavior.

August 25, 2024 3 min read Definitions

Buyer's Remorse: Understanding Post-Purchase Cognitive Dissonance

Psychology Consumer Behavior Economics Buyer's Remorse Cognitive Dissonance Consumer Decision-Making Post-Purchase Action Economics

Buyer's remorse is the feeling of regret or anxiety that can occur after making a purchase. This concept is closely related to cognitive dissonance, where the buyer's expectations do not match reality.

August 25, 2024 4 min read Definitions

Comparison Shopping: Informed Consumer Decision-Making

Economics Finance Consumer Behavior Consumer Decision-Making Shopping Strategies Consumer Research Product Comparison Purchase Decision

Comparison shopping is a process whereby a consumer gathers comprehensive information about products and services to compare before making a purchase. This practice involves visiting stores, comparing advertisements, and conducting related research.