Category Development Index (CDI) measures the sales performance of an entire product category within a market. It helps marketers understand how well a product category is performing in a specific geographic area or demographic segment, compared to its average performance.
An in-depth exploration of focus groups, their types, methodologies, applications in market research, and their impact on product development and consumer insights.
Market Research involves exploring the size, characteristics, and potential of a market to understand what people want and need, typically conducted before developing a new product or service. It is an essential step in marketing, encompassing the entire product lifecycle from conception to delivery.
