The process of positioning your brand in the mind of your customers, creating a specific image of a brand in the mind of consumers, and employing a strategy to place a brand in a specific position in the market to attract the target audience.
A comprehensive look at Manufacturer's Suggested Retail Price (MSRP) and how it influences consumer perceptions and purchasing decisions.
A comprehensive exploration of brand identity, detailing its definition, core components, and strategies to build a strong brand identity that resonates with consumers.
An in-depth exploration of brand management, its critical requirements, operational mechanisms, and a practical example to understand its application.
