A comprehensive guide to Fast-Moving Consumer Goods (FMCG), their definition, types, market characteristics, and their significant role in the global economy.
A Direct Seller is a person engaged in the trade or business of selling consumer products directly, on a buy-sell basis, deposit commission basis, or any similar basis for resale by the buyer in the home.
A national brand is a product distributed, sold, and known nationally, often contrasted with store brands or generic products. Examples include Levi's for jeans.
An overview of packaged goods, including their types, packaging considerations, historical context, applicability, and related terms.
Consumer products requiring concentration and research to make an informed judgment about their relative merits and price. Shopping products can take a considerable amount of a consumer's time and concentration before an informed purchase decision is reached.
Detailed overview of trade advertising aimed at encouraging wholesalers and retailers to purchase products for resale.
A detailed exploration of generic brands, including their definition, types, comparison with store brands, historical context, and practical implications.
