Customer Analytics

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August 31, 2024 4 min read Definitions
Customer Lifetime Value (CLTV): Total Revenue Expectation from a Single Customer
Finance Marketing Customer Lifetime Value CLTV Customer Analytics Revenue Management Financial Metrics
Customer Lifetime Value (CLTV) refers to the total revenue a business can expect from a single customer account over the duration of their relationship. This metric is crucial for determining the overall financial value that a customer brings to a company.
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August 31, 2024 3 min read Definitions
Customer Segmentation: Dividing Customers into Groups
Marketing Business Customer Segmentation Market Segmentation Marketing Strategy Customer Analytics Business Growth
The process of dividing a customer base into groups of individuals with similar characteristics, also known as market segmentation, emphasizing the focus on customer attributes.
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August 25, 2024 3 min read Definitions
Former Buyer: Analyzing Customer Retention and Prospecting
Marketing Business Economics Customer Retention Sales Marketing Strategy Direct Mail Customer Analytics
A detailed exploration of former buyers, who are previous customers that have not made additional purchases within a specified period, typically a year.
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