Customer Lifetime Value (CLTV) refers to the total revenue a business can expect from a single customer account over the duration of their relationship. This metric is crucial for determining the overall financial value that a customer brings to a company.
The process of dividing a customer base into groups of individuals with similar characteristics, also known as market segmentation, emphasizing the focus on customer attributes.
A detailed exploration of former buyers, who are previous customers that have not made additional purchases within a specified period, typically a year.
