Customer Insights

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August 31, 2024 4 min read Definitions
Customer Data Platform (CDP): A Comprehensive Definition
Information Technology Management Marketing Customer Data Data Management Marketing Technology Data Integration Customer Insights
A Customer Data Platform (CDP) is a system that collects and unifies customer data from various sources to build detailed customer profiles.
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August 31, 2024 3 min read Definitions
Marketing Analyst: Market Trends, Customer Preferences, and Marketing Strategies
Business Economics Marketing Market Analysis Customer Insights Business Strategy Data Analysis
A Marketing Analyst studies market conditions to assess potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
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