The Customer Journey encompasses the entirety of experiences that individuals have with a brand, from the moment of initial awareness through post-purchase interactions.
An in-depth analysis of the funnel model, illustrating the stages a potential customer navigates before making a purchase decision, including historical context, types, key events, and related terminology.
A detailed exploration of the Sales Funnel model, which tracks the stages a prospect goes through from initial contact to closing a sale.
Service Design involves creating and orchestrating holistic service experiences that meet users' needs and achieve business goals. This interdisciplinary approach leverages various methodologies to ensure the service is useful, usable, and desirable from the end-user perspective.
