Customer Lists

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August 25, 2024 3 min read Definitions

Mailing List: A Crucial Tool for Direct-Mail Solicitation

Marketing Business Direct-Mail Solicitation Targeted Marketing Customer Lists Mailing List Compilation Marketing Strategy

Mailing lists are compiled lists of potential customers used for direct-mail marketing. They are pivotal in targeted marketing strategies, ensuring higher conversion rates and efficient resource utilization.

August 25, 2024 3 min read Definitions

Multibuyer: Understanding Duplicate Records Across Customer Lists

Marketing Customer Relationship Management Multibuyer Duplicate Records Customer Lists Marketing Strategy CRM

An in-depth look at the concept of a Multibuyer, a term used in marketing and customer relationship management to describe customers who have made purchases from multiple list owners.