The percentage of customers who continue to do business with a company over a certain period. High retention rates are a sign of customer loyalty and satisfaction.
Learn about Net Promoter Score (NPS), a metric that measures customer loyalty and predicts the likelihood of customer referrals. Understand the calculation, usage, and significance of NPS in business.
Referral codes are unique codes given to customers who refer others to a business, typically offering discounts or rewards to both the referrer and the referred. They are a powerful tool in marketing strategies, aiding in customer acquisition and retention.
Explore the concept of Relationship Marketing, a marketing strategy focused on building long-term relationships with customers, suppliers, and distributors to enhance overall profitability and success.
Retail credit is credit issued by a retailer to customers for the payment of purchases. This can be done through third-party credit cards or in-house store cards.
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