Customer Relationship Management

Customer-Level Activities: Tailoring Actions to Individual Customers
Customer-Level Activities involve specific actions and processes that companies implement to engage and manage their interactions with individual customers. These activities aim to provide personalized experiences, meet customer needs, and build lasting relationships.
LTV: Lifetime Value in Business and Marketing
Lifetime Value or LTV estimates the total revenue a user generates during their relationship with a company. This metric is crucial for understanding customer profitability over time.
Customer Relationship Management (CRM): Comprehensive Definition and Applications
An extensive exploration of Customer Relationship Management (CRM), detailing its definitions, types, applications, historical context, and relevance in modern business environments.

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