Customer Analysis drills down into understanding customer segments, lifetime value, and behavior, often feeding into Sales Analysis.
The process of dividing a customer base into groups of individuals with similar characteristics, also known as market segmentation, emphasizing the focus on customer attributes.
A persona is a detailed profile representing a segment of users, used extensively in design and marketing to understand target audiences.
Cluster Analysis method of statistical analysis groups people or things by common characteristics, offering insights for targeted marketing, behavioral study, demographic research, and more.
A comprehensive guide to understanding customer profiles based on demographic, psychographic, and geographic characteristics. This includes attributes such as income, occupation, education level, age, gender, hobbies, and area of residence.
A comprehensive guide to understanding market segments, their importance, and the strategies used to target them.
A One-Time Buyer is a customer who has made only one purchase from the list owner since their initial order. This term is essential in customer segmentation and marketing strategies.
Explore the concept of Recency, Frequency, Monetary Value (RFM), a powerful marketing analysis tool used to identify and target a firm's most valuable customers based on their spending habits.
