Customer Value

Add-On Sales: Enhancing Primary Products with Optional Extras
Add-On Sales involve offering optional extras that complement or enhance the primary product, thereby increasing the transaction value and improving customer satisfaction.
Core Product: The Essential Benefit or Service a Customer Purchases
A comprehensive examination of the concept of the core product, including its historical context, types, key elements, importance, examples, related terms, and more.
Lifetime Value (LTV): Customer Profitability Metric
Lifetime Value (LTV) measures the total revenue a business can reasonably expect from a single customer account over the entire span of their relationship.

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