Design Thinking

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August 31, 2024 5 min read Definitions
Persona: Detailed User Profile Representation
Marketing Design User Experience Customer Segmentation Target Audience Market Research Design Thinking
A persona is a detailed profile representing a segment of users, used extensively in design and marketing to understand target audiences.
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August 31, 2024 4 min read Definitions
User-Centered Design (UCD): A Design Philosophy Focused on End-Users
Design User Experience (UX) Technology User-Centered Design UCD Design Thinking Usability User Experience
User-Centered Design (UCD) is a design philosophy that emphasizes designing products, services, and systems around the needs, wants, and limitations of end-users. This approach ensures usability and enhances the user experience.
Read more about User-Centered Design (UCD): A Design Philosophy Focused on End-Users.

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