An in-depth exploration of how innovations spread within and between economies, the mechanisms involved, and the significance in global development.
The early majority are individuals who adopt an innovation after a varying degree of time. They tend to wait until an innovation has been proven successful.
A comprehensive guide to understanding how new ideas and technologies spread among individuals and organizations.
The Late Majority constitutes a significant portion of the diffusion of innovations theory, characterized by their skepticism and caution toward adopting new innovations.
