Channel conflict occurs when disputes arise between different members of a distribution channel, often due to overlapping territories, competition for market share, or misaligned goals within the channel.
The process of selling consumer goods or services to customers through multiple channels of distribution. Retailing involves the sale of goods directly to end consumers in small quantities.
The Intensive Distribution strategy focuses on positioning products in numerous outlets to maximize visibility and accessibility, ensuring widespread market penetration.
A detailed exploration of Reverse Channels in marketing, focusing on the mechanism where products move from the consumer back to the producer. This includes examples such as recycling and product recalls.
An overview of Vertical Marketing Systems (VMS), their structure, types, benefits, historical context, and examples.
An in-depth exploration of the 4 Ps of marketing—product, price, place, and promotion—and how they form a cohesive strategy to attract and retain consumers.
