E-Commerce Analytics

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August 31, 2024 3 min read Definitions
Basket Size: Another Term for UPT Commonly Used in E-Commerce
E-Commerce Retail Basket Size Units per Transaction UPT Shopping Metrics E-Commerce Analytics
Basket Size, also known as Units Per Transaction (UPT), refers to the average number of products or items purchased in a single transaction in the context of e-commerce.
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