A comprehensive guide to understanding the concept of 'Crossing the Chasm', which addresses the critical transition phase for businesses and technologies between attracting early adopters and capturing the early majority market.
An in-depth look into Early Adopters, who they are, their characteristics, importance, and impact on market trends.
Innovators are the first individuals to adopt a new innovation. They are willing to take significant risks and are often involved in the development process.
Skimming pricing is a strategy where a company sets high prices at the initial launch of a product to maximize profits from early adopters. This approach is often used to quickly recover research and development costs and to segment the market based on customer willingness to pay.
