Expansion Strategy

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August 31, 2024 3 min read Definitions

Franchising: A Modern Business Expansion Strategy

Business Economics Franchising Business Model Licensing Expansion Strategy Retail

Franchising is a distribution strategy where a business allows another party to operate using its name, branding, and business model in return for a franchise fee and adherence to specific standards. Commonly seen in industries like fast food and retail, franchising facilitates rapid expansion and market penetration.