Geographic Segmentation

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August 25, 2024 3 min read Definitions
Geodemography: The Intersection of Geography and Demographics
Demographics Geography Social Sciences Geodemography Demographics Geographic Segmentation Market Research Socioeconomic Analysis
Geodemography involves the attribution of demographic characteristics to groups of individuals residing in the same geographic area. This field blends demographic survey data with geographically segmented lists to provide valuable insights into the population and facilitate targeted strategies.
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